IBM Builds A ‘Flashing Pedestrian Crossing’ To Emphasize Crosswalk Safety
IBM Builds A ‘Flashing Pedestrian Crossing’ To Emphasize Crosswalk Safety By Sarah Lee, 20 Dec 2012 Subscribe to DesignTAXI IBM, together with creative agency Ogilvy and Mather, teamed up with Dutch children to help build a ‘flashing pedestrian crossing’ in Netherlands. The issue of road safety was a concern as many cars do not stop at crosswalks, so IBM implemented a child’s idea to create a flashing pedestrian crossing as an experiment. When someone steps on the crossing, it lights up, making it more visible to drivers—emphasizing the importance of allowing pedestrians to cross. A billboard about the child’s idea...
